Haile and Alem International is a Private Limited Company (PLC) established in February 2000. Haile Gebreselassie, the champion runner and current sports ambassador, along with his wife Alem Tilahun, aspired to invest in Ethiopia to develop the nation and increase employment rates. Haile has said, “I chose to remain and invest at home in Ethiopia despite the lure of all the beautiful countries I’ve traveled to, and I am very happy about my choice.” They share the beautiful culture of Ethiopia with the world by exporting quality honey and coffee internationally and welcoming guests in their luxurious accommodations located in the scenic attractions of the country. They make generous contributions to the community, and built and funded two schools.