Overview
Addis Ababa Science and Technology University Corporate Communication Directorate is an Office which is accountable to the President. The Directorate is entrusted with the responsibility of designing and managing the overall communication of Addis Ababa Science and Technology University (AASTU). The Office is also expected to serve as a liaison between the university community, external actors and the public at large. Basically, the Office of Corporate Communications strives to build the images of AASTU through designing and implementing appropriate public relation (PR) strategies and tools.In addition, the office tries to reach to its target audiences through its published materials, social media, and the university official website. In this regard, the office works hand and glove with other media agencies and organizations. Besides connecting AASTU with its internal community and external actors, the Office also accumulates and documents major activities of the university using a number of mechanisms including photographs and audiovisuals. At the same time, the office takes the lions share in the process of preparing and distributing publicity brochures, leaflets, promotional photographs, videos and other multimedia programs concerning the university.To sum up, Addis Ababa Science and Technology University Corporate Communication Office plays a pivotal role in designing timely and appropriate communication strategy for the purpose of directing information within and outside the university.In addition, the Office strives to establish and maintain relationships with the university target audience, the media and other opinion leaders keeping one of its missions in mind building the image of the university.
Vision
To Corporate Communication Directorate envisions Addis Ababa Science and Technology University to implement communication policies, procedures, and strategies that demonstrate the university commitment to public and social responsibility by the year 2025.
Mission
The Corporate Communication Directorate has a mission to build the image of the university through developing communication strategies, policies, and procedures to govern the distribution of information to employees of AASTU, media, government and other key public.