Experience Ethiopia Travel (EET) is a private company established in 1994, following the downfall of the socialist regime and beginning of free market economy in the country. EET as a private company is committed to developing forms of tourism which bring real benefits to both visitors and hosts and conscious of the environmental impact of unplanned tourism development can have in the country. To this end, EET consults regularly with regional government, local councils, indigenous development associations and institutions. During the last ten years, EET has become one of the leading tour operators in the country and has grown to have more than fifteen vehicles and 20 permanent operational staff.