IDE is a global effort that spans offices in 14 countries, encompassing 4 social enterprises, employing nearly 1,000 people directly, and indirectly enabling many more through our market-based approaches in agriculture; water, sanitation, and hygiene; and finance. Market-based approaches are new to Ethiopia, but since 2007, iDE has been demonstrating how business can address the most challenging conditions in poverty and sanitation. Ethiopian families, can benefit from tapping into the potential thats beneath their feet. With access to water-smart technology like solar pumps and drip irrigation, these families can leave malnutrition and food insecurity in the dust.