Overview
The proximity of the city to the port and the Hararghe fertile plains producing abundant agricultural products such as Coffee livestock cereals, fruits and Vegetables- products which are suitable for agro-Processing industries as in the past still continue to entice investors and businessmen from far and wide. The fact the city apart from these Comparative advantages stemming from its strategic location has some other crucial attributes such as the access the Water and modern telecom service of relevant institutions etc , Contribute a great deal to its success in this regard and make it an ideal place for investment.
MISSION
To Enhance the Expansion and development of trade, industry, investment and cooperative societies;
To increase the flourishing of fair trade; provide support by creating the conducive condition for protection and development of the cultural heritages and tourist attractions so as to generate the income to be used for carrying out undertaking intended to bring about social and economic development.
VISION
We envision seeing a Dire Dawa which by the end of 2020 has definitely accomplished becoming the recognized commercial center of Eastern Ethiopia.