Nova Africa Plc's main objective is to support and facilitate the ordinary operations of various groups of economic entities in the continent's sport economy by handling and managing their supporting activities in a professional, efficient and economical manner and allow them to focus on the major duties and responsibilities there by enabling the creation and addition of new values to the national economy. Nova Africa Events PLC is made to have separate legal existence as per the rules, laws and regulations of the country but economically it is accounted as subsidiary to the parent company, Nova international.